Customers are objects of marketing and advertising. So simple formula is:

Marketing + Advertising –> Customers

Customers are definitely important for business because the more customers you have, the more profits you get. And traders know how crucial the customer service is!

There are many kinds of customers: (7 kinds)

  • The past and present customers include regular customers, current customers, repeated customers and existing customers.
  • The future customers contain possible customers, potential customers and prospective customers

Which of these customers is more important? To decide, the trader should remember this sentence: “A bird in the hand is worth two in the brush”.q2

To compete with other competitors, the trader has to use techniques based on prices and services in order that customers isn’t lured away by the competitor.


  • Special discount
  • Survey à Asking customers
  • Sales + Promotion
  • Creative marketing skill

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